Digital Design
We worked with Charlotte Tilbury to design a user experience that would allow women to be empowered by their ability to use make-up and decide who they will be today. We developed and interactive wheel inspired by Charlotte Tilbury make-up counters, that allows women to have an enhanced experience at online; allowing users to immerse themselves in a variety of looks, shop for products based on those styles, and interact with female icons who wear them best.
Spinning to explore, educating them how to achieve their desired look and introducing them to tips, products and style cues associated with the overall look within 3 clicks.